1000 true fans is all you need to be a successful creator
To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.
Though the “1,000” number is not an absolute one and serves more as reference point (can start at 200 up to few thousands - but gives a rough order of magnitude) ; the theory goes that as long as you manage to make somewhere around $100 per year on each true fan, you will generate ($100*1,000) $100,000 / year, a good living for must folks.
Source : 1,000 True Fans, The Technium, 2008
The last 10% is 90% of the work
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