A lot of our desisions are made emotionnaly
Most of the brain is dominated by automatic process, rather than deliberate thinking. A lot of what happens in brain is emotional not cognitive
Humans operate on the Principle of Least Effort: given several paths, we will pick the easiest. This one single primarily principle of any human actions, animal, or even an intelligent machine, whether it is in verbal communication or in searching for something, is the expenditure of the least amount of effort to accomplish a task.
In an event such as the Soccer World Cup, the phenomenon of increased identification with the team and greater national pride has been referred to as the “feel-good effect at mega sports events“. Such events facilitate social connections and have an influence on our emotions: they are sources of joy and frustration, anger and pride, depression and enthusiasm; and ultimately affect what psychologist call the “subjective well-being” – which is, as a key concept in positive psychology, our own appreciation of one’s life in global terms.
Listen for the message in the following examples : “You learned so quickly! You’re so smart!” “Look at that drawing ...