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1 minute reading

A startup goes through three phases of growing: discover product-market fit, identify growth levers, and fueling the highest conversion growth levers

A startup goes through three phases of growing: discover product-market fit, identify growth levers, and fueling the highest conversion growth levers A startup goes through three phases of growing: discover product-market fit, identify growth levers, and fueling the highest conversion growth levers
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Broadly speaking, a startup goes through three phases of growing. 

  1. Traction
  2. Transition
  3. Growth

The goals, metrics, channels, focus, team structure, everything evolves and changes as you move through these three phases.  Knowing where you are in this path helps you understand what you should be spending your time on. Focusing on the right tactics at the right time helps move you through this path efficiently and successfully.

Read the full essay on Brian Balfour’s site.

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