|
Previous Next
1 minute

A startup goes through three phases of growing: discover product-market fit, identify growth levers, and fueling the highest conversion growth levers

A startup goes through three phases of growing: discover product-market fit, identify growth levers, and fueling the highest conversion growth levers A startup goes through three phases of growing: discover product-market fit, identify growth levers, and fueling the highest conversion growth levers
Font size
A
12 24 17
A

Broadly speaking, a startup goes through three phases of growing. 

  1. Traction
  2. Transition
  3. Growth

The goals, metrics, channels, focus, team structure, everything evolves and changes as you move through these three phases.  Knowing where you are in this path helps you understand what you should be spending your time on. Focusing on the right tactics at the right time helps move you through this path efficiently and successfully.

Read the full essay on Brian Balfour’s site.

Loading …
Your example


Please enter a value.
Similar articles
Topic:
Marketing
No matter what your product is, you are ultimately in the education business.
No matter what your product is, you are ultimately in the education business.
GIF
tripcontrol via tumblr

No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.

 

Topic:
Marketing
Customers want product that are relevant to us, that make our life better Customers want product that are relevant to us, that make our life better
wizmood on Ello

As customers, what we crave more than the commodity we think we are paying for is to be understood.

What we want more than a reliable ride to our destination, a comfortable bed for the night, or even a book we can get our teeth into, is to really be seen.

What we want more than responsive organizations is personal relevance.

The value isn't just in the data that businesses collect. What counts is how they use it to make our lives better.

Topic:
Startups
If your startup can not grow exponentially, then it's not a startup
If your startup can not grow exponentially, then it's not a startup
GIF
Motion Graphics via Tumblr

(...) in fact startups do have a different sort of DNA from other businesses. Google is not just a barbershop whose founders were unusually lucky and hard-working. Google was different from the beginning.

To grow rapidly, you need to make something you can sell to a big market. That's the difference between Google and a barbershop. A barbershop doesn't scale.

For a company to grow really big, it must:

(a) make something lots of people want, and

(b) reach and serve all those people.

Barbershops are doing fine in the (a) department. Almost everyone needs their hair cut. The problem for a barbershop, as for any retail establishment, is (b). A barbershop serves customers in person, and few will travel far for a haircut. And even if they did the barbershop couldn't accomodate them.

Writing software is a great way to solve (b), but you can still end up constrained in (a). If you write software to teach Tibetan to Hungarian speakers, you'll be able to reach most of the people who want it, but there won't be many of them. If you make software to teach English to Chinese speakers, however, you're in startup territory.

Most businesses are tightly constrained in (a) or (b). The distinctive feature of successful startups is that they're not.

Topic:
Marketing
1 minute

Lee tore five sheets of paper off of his notepad (yes, notepad—Lee was laptop-resistant at the time) and crumpled them ...

Topic:
Startups
The people or compagnies we call “disruptors” are the one who change the game. They pick-up fights they can’t win to change the status quo The people or compagnies we call “disruptors” are the one who change the game. They pick-up fights they can’t win to change the status quo

Disruption also attracts attention: disruptors are people who look for trouble and find it. Disruptive kids get sent in the principle's office. [Disruptive companies] often pick fights they can’t win. Think of Napster: the name itself meant trouble. What kinds of things can one “nap”? Music... Kids...and perhaps not much else. Shawn Fanning and Sean Parker, Napster's then teenage founders, credibly threatened to disrupt the powerful music recording industry in 1999. The next year, they made the cover of Time magazine. A year and a half after that, they ended up in bankruptcy court.

Row:Column:
×