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A strategy is a coordinated and integrated action plan thoroughly studied, not a growth objective

A strategy is a coordinated and integrated action plan thoroughly studied, not a growth objective A strategy is a coordinated and integrated action plan thoroughly studied, not a growth objective
Source: bloghistapercaso
Playing to Win
From a book
Playing to Win
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I wanted my team to understand that strategy is disciplined thinking that requires tough choices and is all about winning. Grow or grow faster is not a strategy. Build market share is not a strategy. Ten percent or greater earnings-per-share growth is not a strategy. Beat XYZ competitor is not a strategy. A strategy is a coordinated and integrated set of where-to-play, how-to-win, core capability, and management system choices that uniquely meet a consumer’s needs, thereby creating competitive advantage and superior value for a business.

Strategy is a way to win—and nothing less.

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