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Ads are a medium of information, not an art form

Ads are a medium of information, not an art form Ads are a medium of information, not an art form
Source: Chinthaka Sandaruwan via Artstation
Ogilvy on Advertising
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Ogilvy on Advertising
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

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Cows: Gertrude Stein (American author) says her best ideas came to her as she was driving around in her car looking at the cows. She wrote for only 30 minutes a day, walking around a farm and stopping in front of different cows until she found the one that best suited her mood.

By talyaozerr | 18/08/2020

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