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1 minute reading

Ads that provoke are the ones you remember

Ads that provoke are the ones you remember Ads that provoke are the ones you remember
Source: American Apparel Ad
Trust Me, I'm Lying
From a book
Trust Me, I'm Lying
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When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.

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