All human behavior can be explained by reference to the two primary motives of pleasure and pain
Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do. On the one hand the standard of right and wrong, on the other the chain of causes and effects, are fastened to their throne. They govern us in all we do, in all we say, in all we think: every effort we can make to throw off our subjection, will serve but to demonstrate and confirm it. In words a man may pretend to abjure their empire: but in reality he will remain subject to it all the while. The principle of utility recognizes this subjection, and assumes it for the foundation of that system, the object of which is to rear the fabric of felicity by the hands of reason and of law. Systems which attempt to question it, deal in sounds instead of sense, in caprice instead of reason, in darkness instead of light.
You're probably wondering when will things change? When will it start to get better? Well I have great news for ...
[About Angela Duckworth - American academic, psychologist - experiment]
Duckworth finds it useful to divide the mechanics of achievement into two separate dimensions: motivation and volition. Each one, she says, is necessary to achieve long-term goals, but neither is sufficient alone. Most of us are familiar with the experience of possessing motivation but lacking volition: You can be extremely motivated to lose weight, for example, but unless you have the volition— the willpower, the self-control— to put down the cherry Danish and pick up the free weights, you’re not going to succeed.
If a child is highly motivated, the self-control techniques and ...
(…) this chain-link of concepts and body parts and sensations creates what scientist Antonio Damasio calls a somatic marker—a kind of bookmark, or shortcut, in our brainssum. Sown by past experiences of reward and punishment, these markers serve to connect an experience or emotion with a specific, required reaction.
By instantaneously helping us narrow down the possibilities available in a situation, they shepherd us toward a decision that we know will yield the best, least painful outcome. Long after we've passed our sixth year, we "know" whether or not it's right to kiss a hostess we barely know good-bye after ...
How does it make people look to talk about a product or idea? Most people would rather look smart than dumb, rich than poor, and cool than geeky. Just like the clothes we wear and the cars we drive, what we talk about influences how others see us. It’s social currency. Knowing about cool things—like a blender that can tear through an iPhone—makes people seem sharp and in the know. So to get people talking we need to craft messages that help them achieve these desired impressions. We need to find our inner remarkability and make people feel like insiders. We need to leverage game mechanics to give people ways to achieve and provide visible symbols of status that they can show to others.