All humans, whatever their social status, wherever they come from, have the right to be recognized as an identity of knowledge
If the other is a source of knowledge, the reciprocal is immediate. I am, too, whatever my temporary social position, whatever the ruling that the school institution has pronounced on my account, I, too, am for the others an opportunity for learning. Through my life experience, my professional background, my social and cultural practices, and since knowledge is coextensive with life, I offer knowledge resources to a community. Even if I am unemployed, even if I have no money, even if I do not have a diploma, even if I struggle in a suburb, even if I do not know how to read, I am not "a zero". I am not interchangeable. I have an image, a position, a dignity, a personal and positive value within the Knowledge Space.
All humans have the right to be recognized as an identity of knowledge.
[...] the act of reading is a secret, and sometimes fertile, ceremony of communion. Anyone who reads something that is really worth the trouble does not read with impunity. Reading one of those books that breathe when you put them to your ear does not leave you untouched: it changes you, even if only a little bit, it integrates something into you, something that you did not know or had not imagined, and it invites you to seek, to ask questions. And more still: sometimes it can even help you to discover the true meaning of words betrayed by the dictionary of our times. What more could a critical consciousness want?
Source : Past, Present, and Future: Interview with Eduardo Galeano, December 25, 2008, mronline
The only morality of the algorithm is to optimise you as a consumer and in many cases you become the product. There are very few examples in human history of industries where people themselves become products and those are scary industries – slavery and the sex trade. And now we have social media.