At some point, men do need to understand the world women live in
What if all women were bigger and stronger than you? And thought they were smarter? What if women were the ones who started wars? What if too many of your friends had been raped by women wielding giant dildos and no K-Y Jelly? What if the state trooper who pulled you over on the New Jersey Turnpike was a woman and carried a gun? What if the ability to menstruate was the prerequisite for most high-paying jobs? What if your attractiveness to women depended on the size of your penis? What if every time women saw you they'd hoot and make jerking motions with their hands? What if women were always making jokes about how ugly penises are and how bad sperm tastes? What if you had to explain what's wrong with your car to big sweaty women with greasy hands who stared at your crotch in a garage where you are surrounded by posters of naked men with hard-ons? What if men's magazines featured cover photos of 14-year-old boys with socks tucked into the front of their jeans and articles like: "How to tell if your wife is unfaithful" or "What your doctor won't tell you about your prostate" or "The truth about impotence"? What if the doctor who examined your prostate was a woman and called you "Honey"? What if you had to inhale your boss' stale cigar breath as she insisted that sleeping with her was part of the job? What if you couldn't get away because the company dress code required you wear shoes designed to keep you from running? And what if after all that women still wanted you to love them?
— For The Men Who Still Don't Get It,
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.