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Blue ocean strategy is about breaking away from the competition by creating uncontested market spaces

Blue ocean strategy is about breaking away from the competition by creating uncontested market spaces Blue ocean strategy is about breaking away from the competition by creating uncontested market spaces
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Blue Ocean Strategy
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Blue Ocean Strategy
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Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing—and often shrinking—demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition.


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