Bromance is probably the closest a straight guy will come to having a gay relationship
For man engaged in bromance-type relationship, homosocial relationships let them experience an elevated emotional stability, enhanced emotional disclosure, social fulfilment, and better conflict resolution, compared to the emotional lives they shared with girlfriends.Bromance is essentially when man openly pronounce love for their bromances and engage in highly intimate behaviors, both emotionally and physically in same sex friendships, "it" happens mainly during social activities such as playing sports, drinking, fixing things or gambling.
The bromance is a very much a concept of the 21st century. It gained ground when the idea of friendships between both heterosexual and homosexual emerged (in response to the mass cultural awareness of homosexuality, especially among Western populations) and when the shadow of guilt and peer ridicule gradually disappeared.
Source : Privileging the Bromance: A Critical Appraisal of Romantic and Bromantic Relationships, ResearchGate, 2017
For four years, President Abraham Lincoln shared a bed with his intimate male partner, Joshua Speed, and that President George Washington wrote endearing letters to other men.
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.