Change is the real measure of innovation
The best — maybe the only? — real, direct measure of ‘innovation’ is change in human behavior.
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
The project plateau is littered with the carcases of dead ideas that have never happened. What do we do? We just generate a new idea. We do it again and again and again. What we continue to do is we escape this project plateau with a new idea, and instantaneously we return to this high of excitement, this willingness to execute. And this is why there are more half-written novels in the world than there are novels.
(...) In brief, the history of man's first technological revolution (irrigation - Ed. ) indicates the following:
1 .Technological revolutions create an objective need for social and political innovations. They create a need also for identifying the areas in which new institutions are needed and old ones are becoming obsolete.
2. The new institutions have to be appropriate to specific new needs There are right social and political responses to technology and wrong social and political responses. To the extent that only a right institutional response will do, society and government are largely circumscribed by new technology.
3. But the values these institutions attempt to realize, the human and social purposes to which they are applied, and, perhaps most important, the emphasis and stress laid on one purpose as against another, are largely within human control. The bony structure, the hard stuff of a society, is prescribed by the tasks it has to accomplish. But the ethos of the society is in man's hands and is largely a matter of the "how" rather than of the "what."
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end, because once you get there, you can move mountains.
Emotional experiences make a profound imprint on our long-term memory. We generate emotion and record memories in the limbic system, a collection of glands and structures in the brain’s foldy gray matter.
When you start your next design project, keep this principle in mind: people will forgive shortcomings, follow your lead, and sing your praises if you reward them with positive emotion.
Certainly, emotional design has risks. If emotional engagement compromises the functionality, reliability, or usability of an interface, the positive experience you wanted will mutate into a rant-inducing disaster for your users. A friendly wager with an upset customer isn’t always going to turn the tide.