Choice is a beautiful thing, but choice can also be tyrannizing
When people have no choice, life is almost unbearable. As the number of available choices increases, as it has in our consumer culture, the autonomy, control, and liberation this variety brings are powerful and positive. But as the number of choices keeps growing, negative aspects of having a multitude of options begin to appear. As the number of choices grows further, the negatives escalate until we become overloaded. At this point, choice no longer liberates, but debilitates. It might even be said to tyrannize.
Humans operate on the Principle of Least Effort: given several paths, we will pick the easiest. This one single primarily principle of any human actions, animal, or even an intelligent machine, whether it is in verbal communication or in searching for something, is the expenditure of the least amount of effort to accomplish a task.
In an event such as the Soccer World Cup, the phenomenon of increased identification with the team and greater national pride has been referred to as the “feel-good effect at mega sports events“. Such events facilitate social connections and have an influence on our emotions: they are sources of joy and frustration, anger and pride, depression and enthusiasm; and ultimately affect what psychologist call the “subjective well-being” – which is, as a key concept in positive psychology, our own appreciation of one’s life in global terms.
Listen for the message in the following examples : “You learned so quickly! You’re so smart!” “Look at that drawing ...