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Computer-based personality judgments are more accurate than those made by humans

Computer-based personality judgments are more accurate than those made by humans Computer-based personality judgments are more accurate than those made by humans
Source: Andrew Fairclough via Muzli
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[Comparing] the accuracy of human and computer-based personality judgments, using a sample of 86,220 volunteers who completed a 100-item personality questionnaire. [the study] show that

(i) computer predictions based on a generic digital footprint (Facebook Likes) are more accurate than those made by the participants’ Facebook friends using a personality questionnaire;

(ii) computer models show higher interjudge agreement; and

(iii) computer personality judgments have higher external validity when predicting life outcomes such as substance use, political attitudes, and physical health; for some outcomes, they even outperform the self-rated personality scores.

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