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Customer reviews are the leading force influencing whether or not a consumer will buy or abandon their online shopping cart

Customer reviews are the leading force influencing whether or not a consumer will buy or abandon their online shopping cart Customer reviews are the leading force influencing whether or not a consumer will buy or abandon their online shopping cart
Source: Folasade Adeoso: via beautifulbizarre
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Product popularity can be measured in a number of ways including online search trends, Net Promoter Scores, and product reviews. Each presents a unique view of not only your product’s performance but insights into who your consumers are, where they are located and their sentiment toward your brand (...)

Of the multiple strategies brands and other organizations can use to track their popularity, reviews are particularly useful for enhancing a product’s sales performance on different platforms, retailers and across varying regions. 

Seventy percent of global consumers trust online reviews more than advertising and product messaging, especially when it comes to products they haven’t purchased before. 

(...) 

Consumer-to-consumer communication is not only a tool for customers to move down the purchase funnel but also provides immediate, cost-free, insights into the reaction to and sentiment toward your products, services and overall brand.

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Source : How star ratings and reviews impact sales around the world, September 23, 2019, Quirks

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