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Customers want product that are relevant to us, that make our life better

Customers want product that are relevant to us, that make our life better Customers want product that are relevant to us, that make our life better
Source: wizmood on Ello
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As customers, what we crave more than the commodity we think we are paying for is to be understood.

What we want more than a reliable ride to our destination, a comfortable bed for the night, or even a book we can get our teeth into, is to really be seen.

What we want more than responsive organizations is personal relevance.

The value isn't just in the data that businesses collect. What counts is how they use it to make our lives better.

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The is what Apple understood. When its competitors always want to talk about pixels and price points. Apple give instead a story that shifts away the conversation from feature-to-feature comparison to a higher emotional sphere.

And then suddenly, all specs on the brand new Asus phone becomes totally irrelevant to buyers

By j17m | 10/05/2018

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