Descriptive names say exactly what a product or company is, yet they reveal nothing about the personality of the brand
If you want your name to stand out in a sea of sameness and get noticed—without a massive advertising budget—you can't afford to be shy. Descriptive names are boring because they require so little imagination. They don't challenge, excite, or mentally stimulate us. And because they are so predictable, chances are that those names have already been taken, making it difficult to get them trademarked. While descriptive names say exactly what your product or company is, they reveal nothing about the personality of the brand
Focus is saying no to 1,000 good ideas.
The last 10% is 90% of the work.
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don't blame them. Its really tough and it consumes your life. If you've got a family and you're in the early days of a company, I can't imagine how one could do it. I'm sure its been done but its rough. Its pretty much an eighteen hour day job, seven days a week for awhile. Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through. I think that's half the battle right there.