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1 minute reading

Descriptive names say exactly what a product or company is, yet they reveal nothing about the personality of the brand

Descriptive names say exactly what a product or company is, yet they reveal nothing about the personality of the brand Descriptive names say exactly what a product or company is, yet they reveal nothing about the personality of the brand
Source: saatchiart
Hello, my name is awesome
From a book
Hello, my name is awesome
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If you want your name to stand out in a sea of sameness and get noticed—without a massive advertising budget—you can't afford to be shy. Descriptive names are boring because they require so little imagination. They don't challenge, excite, or mentally stimulate us. And because they are so predictable, chances are that those names have already been taken, making it difficult to get them trademarked. While descriptive names say exactly what your product or company is, they reveal nothing about the personality of the brand

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