Digital products use conditioning to make you come back over and over
In Fogg’s course, (Tristan Harris) studied the psychology of behavior change, such as how clicker training for dogs, among other methods of conditioning, can inspire products for people. For example, rewarding someone with an instantaneous “like” after they post a photo can reinforce the action, and potentially shift it from an occasional to a daily activity.
As technology takes over more of our work while simultaneously changing us and the way we relate to one another, the people who master the human abilities that are fading all around us will be the most valuable people in our world.
Focus is saying no to 1,000 good ideas.
Over the years, the Spotify algorithms have correctly identiﬁed that I tend to like “chill” music of a certain BPM ...