Eight attitudes and behaviors that define the millennial generation
“I want it fast, and I want it now.”
“I value experience; my friends are credible sources of information.”
“I prefer to do things in groups. I look to family and friends for advice and validation of my choices.”
“People care about what I say, where I am, and what I am doing.”
“Show me the technology!”
“I am socially networked and hyperconnected.”
“I care about myself and the planet. I strive to be clean and green.”
“The world is my oyster.”
Source : Millennials: Engaging an Enigmatic and Influential Generation, BCG - Center for Customer Insight, accessed on 03.10.2018
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