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[Endowed Progress Effect] Artificial advancement increases effort and persistence toward reaching the goal

[Endowed Progress Effect] Artificial advancement increases effort and persistence toward reaching the goal [Endowed Progress Effect] Artificial advancement increases effort and persistence toward reaching the goal
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(…) a phenomenon we call the endowed progress effect, whereby people provided with artificial advancement toward a goal exhibit greater persistence toward reaching the goal.

By converting a task requiring 8 steps into a task requiring 10 steps but with two steps already complete, the task is reframed as one that has been undertaken and incomplete rather than not yet begun. This increases the likelihood of task completion and decreases completion time.

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Source : The Endowed Progress Effect: How Artificial Advancement Increases Effort, March 2006, Journal of Consumer Research 

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