Every great new thought was opposed
Throughout the centuries there were men who took first steps down new roads armed with nothing but their own vision. Their goals differed, but they all had this in common: that the step was first, the road new, the vision unborrowed, and the response they received — hatred. The great creators — the thinkers, the artists, the scientists, the inventors — stood alone against the men of their time. Every great new thought was opposed. Every great new invention was denounced. The first motor was considered foolish. The airplane was considered impossible. The power loom was considered vicious. Anesthesia was considered sinful. But the men of unborrowed vision went ahead. They fought, they suffered and they paid. But they won.
Genius is 1 % inspiration, 99% perspiration.
I have not failed. I've just found 10,000 ways that won't work.
The most consequential assumption behind all his work (ed. Don Norman, leading authority on design and usability) is that even if human error is to blame, it is hard to imagine any human not making these errors. Humans might fail—but they are not wrong. And if you try to mirror their thinking a little, even the stupidest and strangest things that people do have their own indelible logic. You have to know why people behave as they do—and design around their foibles and limitations, rather than some ideal.
His great insight was that no matter how complex the technology, or how familiar, our expectations for it remain the same. […]. This is what you have to understand if you are to design an app that people can use the first time they try it, or a plane that humans won't crash, or a nuclear reactor that humans can't cause to melt through the continental shelf.
You're probably wondering when will things change? When will it start to get better? Well I have great news for ...
Imagination is the most marvelous, miraculous, inconceivably powerful force the world has ever known.