Everyone likes to be called by their name
Practice calling people by their names. Every year shrewd manufacturers sell more briefcases, pencils, Bibles, and hundreds of other items just by putting the buyer’s name on the product. People like to be called by name. It gives everyone a boost to be addressed by name.
First Aron interviewed thirty-nine people who described themselves as being either introverted or easily overwhelmed by stimulation. She asked them ...
It is necessary here to insist once more that in Magellan audacity, boldness, invariably assumed a peculiar complexion. To act boldly did not, in his case, mean to act on the heat of impulse, but to lay his plans craftily, to do the dangerous thing with the utmost caution and after most careful calculation. His most venturesome schemes were, like good steel, forged in fire and then hardened in ice. It was by this mixture of imagination and caution that, again and again, he triumphed in moments of danger. His plan was instantly formed, and the brief time before it ...
[Steve jobs, 1981, pitching the first Macintosh]
" This is a 21st century bicycle for your mind. "
As ever, the accountant in me saw the risk, the entrepreneur saw the possibility.