Everyone likes to be called by their name
Practice calling people by their names. Every year shrewd manufacturers sell more briefcases, pencils, Bibles, and hundreds of other items just by putting the buyer’s name on the product. People like to be called by name. It gives everyone a boost to be addressed by name.
Beauty always has an element of strangeness. I do not mean a deliberate cold form of strangeness, for in that case it would be a monstrous thing that had jumped the rails of life. But I do mean that it always contains a certain degree of strangeness, of simple, unintended, unconscious strangeness, and that this form of strangeness is what gives it the right to be called beauty. It is its hallmark, its special characteristic. Reverse the proposition and try to imagine a commonplace beauty! (…) This element of strangeness which constitutes and defines individuality, without which there is no beauty, plays in art (and may the precision of this comparison excuse its triviality) the role of taste or flavouring in cookery; if the individual usefulness or the degree of nutritious value they contain be excepted, viands differ from each other only by the idea they reveal to the tongue.
Sometimes people are beautiful.
Not in looks.
Not in what they say.
Just in what they are.
Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure ...
[Steve jobs, 1981, pitching the first Macintosh]
" This is a 21st century bicycle for your mind. "