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1 minute reading

Fast food use a series of cues and rewards to influence the behaviour of their customers

Fast food use a series of cues and rewards to influence the behaviour of their customers Fast food use a series of cues and rewards to influence the behaviour of their customers
Source: Diego Oliveira, Luciano Honorato,Platinum FMD via Behance
The Power of Habit
From a book
The Power of Habit
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Every McDonald’s, for instance, looks the same—the company deliberately tries to standardize stores’ architecture and what employees say to customers, so everything is a consistent cue to trigger eating routines. The foods at some chains are specifically engineered to deliver immediate rewards —the fries, for instance, are designed to begin disintegrating the moment they hit your tongue, in order to deliver a hit of salt and grease as fast as possible, causing your pleasure centers to light up and your brain to lock in the pattern. All the better for tightening the habit loop.

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