Fear is the most valuable commodity in the universe
The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. "Fear," he used to say, "fear is the most valuable commodity in the universe." That blew me away. "Turn on the TV," he'd say. "What are you seeing? People selling their products? No. People selling the fear of you having to live without their products."
Fuckin' A, was he right.
Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is the most basic emotion we have. Fear is primal.
Yet, certainly, the wise learn many things from their enemies; for caution preserves all things. From a friend you could not learn this, but your foe immediately obliges you to learn it. For example, the states have learned from enemies, and not from friends, to build lofty walls, and to possess ships of war. And this lesson preserves children, house, and possessions.
The present theory then must be considered to be a suggested program or framework for future research and must stand ...
It’s saying no.
That’s your first hint that something’s alive. It says no. That’s how you know a baby is starting to turn into a person. They run around saying no all day, throwing their aliveness at everything to see what it’ll stick to. You can’t say no if you don’t have desires and opinions and wants of your own. You wouldn’t even want to.
No is the heart of thinking.