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Ferrari

Ferrari Ferrari
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Like all major brands, more than the logo, it is the story of these men and women, engineers and technicians, daring designers, exceptional mechanics, legendary pilots who created the Ferrari myth. It is they who have made the brand with the black stallion a symbol of Italian luxury, exclusivity and performance all around the world.

The story is that Enzo Ferrari, the founder of Ferrari, had a friend named Francesco Baracca, who died in action during the First World War; and whose story recalls as the best Italian fighter pilot of the Great War, shooting down 34 enemy aircraft during his 63 fights.

Enzo and Francesco were very close friends. In 1923 after a victory at the Savio Automobile Grand Prix, Enzo met Count Enrico and later Countess Paolina, the parents of the national hero. The Countess would have given her a key ring with a Prancing horse emblem that the Italians call the Cavallino Rampante, the one his son had painted on the squadron plane he was flying, saying "Ferrari, take it and put it onto your cars, it will bring you luck"

Enzo remodels the horse, adds a yellow background from the color of the city of Modena he comes from, and adds the letters S and F: Scuderia Ferrari. It is on an Alfa Romeo 8C 2300 that the emblem will appear for the first time in 1932 during a race of the 24 hours of Le Mans.

And so the Ferrari myth was born.

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