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1 minute reading

Good storytelling follows a simple formula

Good storytelling follows a simple formula Good storytelling follows a simple formula
Winning the Story Wars
From a book
Winning the Story Wars
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Start with your audiences and their needs, then introduce yourself as a catalyst for helping them meet those needs, and a story instantly begins to unfold: Multiple characters and, most importantly, your audiences in a starring role. Conflict between your audience’s desires and their current state. And a plot or journey that you invite them to join you on to reach those desires.

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