Great ideas have a strong core expressed in a just few words
We know that sentences are better than paragraphs. Two bullet points are better than five. Easy words are better than hard words. It's a bandwidth issue: The more we reduce the amount of information in an idea, the stickier it will be. Simple = core + compact Proverbs are helpful in guiding individual decisions in environments with shared standards. Those shared standards are often ethical or moral norms. Proverbs offer rules of thumb for the behavior of individuals. The Golden Rule, "Do unto others as you would have them do unto you," is so profound that it can influence a lifetime of behavior. (…) Great simple ideas have an elegance and a utility that make them function a lot like proverbs. Cervantes's definition of "proverbs" echoes our definition of Simple ideas: short sentences (compact) drawn from long experience (core).
No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.
As customers, what we crave more than the commodity we think we are paying for is to be understood.
What we want more than a reliable ride to our destination, a comfortable bed for the night, or even a book we can get our teeth into, is to really be seen.
What we want more than responsive organizations is personal relevance.
The value isn't just in the data that businesses collect. What counts is how they use it to make our lives better.
According to Edward T. Hall, the environment becomes a dimension of culture, it incorporates manifestations related to the concept of body, space and sensation. The researcher defines this concept by the notion of proxemics, a scientific discipline studying the signifying organization of space and the study of the relative positions of interlocutors. The space of each individual is composed of four spheres revolving around the individual:
1 ° The intimate sphere is 45 cm in diameter around the individual: it implies physical involvement;
2 ° The personal sphere is measured between 45 cm and 1m35 around the individual: this distance is to be found during a particular conversation;
3 ° The social sphere is measured between 1.20m and 3.70m around the individual: it is the distance observed during friendly and professional interactions;
4 ° The public sphere is measured at a distance equal to or greater than 3,70m around the individual: it is the sphere dedicated to exchanges with a group.
The closest surface to the individual is an emotionally strong area that is usually referred to as the individual security perimeter. The size of this space varies according to the cultures. The social status of the interlocutor is also to be considered: one is closer to a peer than a superior or a subordinate. There is therefore a link between spatial distance and social distance.
The person who does the most talking and the person who is the most successful are rarely the same person. Almost without exception, the more successful the person, the more he practices conversation generosity, that is, he encourages the other person to talk about himself, his views, his accomplishments, his family, his job, his problems.