|
1 minute reading

Great ideas have a strong core expressed in a just few words

Great ideas have a strong core expressed in a just few words Great ideas have a strong core expressed in a just few words
Source : Minjung Kim via Pinterest
Made to Stick
From a book
Made to Stick
Font size
A
12 24 17
A
#Ad / commercial
#Communication
#Message
#Pitching
#Presenting ideas
#Talk

We know that sentences are better than paragraphs. Two bullet points are better than five. Easy words are better than hard words. It's a bandwidth issue: The more we reduce the amount of information in an idea, the stickier it will be. Simple = core + compact. Proverbs are helpful in guiding individual decisions in environments with shared standards. Those shared standards are often ethical or moral norms. Proverbs offer rules of thumb for the behavior of individuals. The Golden Rule, "Do unto others as you would have them do unto you," is so profound that it can influence a lifetime of behavior. (…) Great simple ideas have an elegance and a utility that make them function a lot like proverbs. Cervantes's definition of "proverbs" echoes our definition of Simple ideas: short sentences (compact) drawn from long experience (core).

Example

+ 15 points
Do you know an example, a fact, an evidence a personal experience which would support the theory ?


Please enter a value.

Interpretation

+ 15 points
Do you believe this entry can have a different reading, or that you can bring clarification to the text of the author ?


Please enter a value.

Comment

+ 5 points
Would you like to share an opinion on this
article ?


Please enter a value.


Please enter a value.
Similar articles
Category:
People relations

We do not love people so much for the good they have done us, as for the good we do them.

| Approved
Category:
People relations

Love does not consist of gazing at each other, but in looking outward together in the same direction.

| Approved
Category:
People relations
Happy marriages are because of friendship Happy marriages are because of friendship
OEART 오이아트 via Artstation

It is not a lack of love, but a lack of friendship that makes unhappy marriages.

| Approved
Category:
People relations
2 minutes reading

Civility and politeness essentially consist, if I am not deceived, in a kind way of dealing and conversing with others ...

| Approved
Category:
Marketing
1 minute reading

Ego is the enemy of successful marketing. Objectivity is what’s needed. When people become successful, they tend to become less ...

| Approved
Row:Column:
×
Row:Column:
×
Row:Column:
×
Row:Column:
×