Home is the one wild place in the world of rules and set tasks
Of all the modern notions generated by wealth, the worst is this: the notion that domesticity is dull and tame. Inside the home (they say) is dead decorum and routine; outside is adventure and variety. This is indeed a rich man’s opinion. The rich man knows that his own house moves on vast and soundless wheels of wealth, […] by a swift and silent ritual. On the other hand, every sort of vagabondage of romance is open to him in the streets outside. He has plenty of money and can afford to be a tramp. […] If he smashes a window he can pay for it. And because he, the luxurious man, dictates the tone of nearly all “advanced” and “progressive” thought, we have almost forgotten what a home really means to the overwhelming millions of mankind.
For the truth is that to the moderately poor the home is the only place of liberty. Nay, it is the only place of anarchy. It is the only spot on the earth where a man can alter arrangements suddenly, make an experiment or indulge in a whim. Everywhere else he goes he must accept the strict rules of the shop, inn, club, or museum that he happens to enter. He can eat his meals on the floor in his own house if he likes. I often do it myself; it gives a curious, childish, poetic, picnic feeling. […]
For a plain, hardworking man, the home is not the one tame place in the world of adventure. It is the one wild place in the world of rules and set tasks.
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.