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1 minute reading

If you see no distinction in product, you choose not based on brand, but on price

If you see no distinction in product, you choose not based on brand, but on price If you see no distinction in product, you choose not based on brand, but on price
Source: George Turmanidze via Arstation
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If Nike-owned open the hotel, I think we would be able to guess pretty accurately what it would be like. I Hyatt came out with sneakers; we’d have no clue.

Because Hyatt doesn't have a brand, they have a logo. If I swapped the signs on a hotel at that price point, you could not tell; if you were at a Hyatt, at were at a Hilton, at a Marriott, the hallway, the room. I don't know where I am.

No brand.

So, what it means to have a brand? Is you’ve made a promise to people, they have expectations, it’s shorthand [ed. an abbreviated symbolic writing method that increases speed and brevity of writing as compared to longhand]- “what should I expect the next?”. And if that is distinct, you’ve earned something if it's not distinct [then it is] sorted by price.

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Source : Seth Godin - THIS is Marketing, November 4, 2018, Youtube

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