If you want people to care about their idea, make them feel something
How do we get people to care about our ideas? We make them feel something. We are wired to feel things for people, not for abstractions. Sometimes the hard part is finding the right emotion to harness.
Oprah Winfrey said in one of the interview she was giving :
"There’s a wonderful phrase by Maya Angelou, from a poem that she wrote called “To our grandmothers”, that she says:
“I come as one, but I stand as ten thousand.”
So when I walk into a room, particularly before I have something really challenging to do, or I’m going to be in a circumstance where I feel I’m going to be you know, up against some difficulties. I will literally sit, and I will call on the 10,000."
Note : the actual phrase in the poem is : "I go forth along, and stand as ten thousand."
Harvard neuroscientists Jason Mitchell and Diana Tamir found that disclosing information about the self is intrinsically rewarding. In one study, Mitchell and Tamir hooked subjects up to brain scanners and asked them to share either their own opinions and attitudes (“I like snowboarding”) or the opinions and attitudes of another person (“He likes puppies”). They found that sharing personal opinions activated the same brain circuits that respond to rewards like food and money. So talking about what you did this weekend might feel just as good as taking a delicious bite of double chocolate cake.
According to Edward T. Hall, the environment becomes a dimension of culture, it incorporates manifestations related to the concept of body, space and sensation. The researcher defines this concept by the notion of proxemics, a scientific discipline studying the signifying organization of space and the study of the relative positions of interlocutors. The space of each individual is composed of four spheres revolving around the individual:
1 ° The intimate sphere is 45 cm in diameter around the individual: it implies physical involvement;
2 ° The personal sphere is measured between 45 cm and 1m35 around the individual: this distance is to be found during a particular conversation;
3 ° The social sphere is measured between 1.20m and 3.70m around the individual: it is the distance observed during friendly and professional interactions;
4 ° The public sphere is measured at a distance equal to or greater than 3,70m around the individual: it is the sphere dedicated to exchanges with a group.
The closest surface to the individual is an emotionally strong area that is usually referred to as the individual security perimeter. The size of this space varies according to the cultures. The social status of the interlocutor is also to be considered: one is closer to a peer than a superior or a subordinate. There is therefore a link between spatial distance and social distance.
We know that sentences are better than paragraphs. Two bullet points are better than five. Easy words are better than hard words. It's a bandwidth issue: The more we reduce the amount of information in an idea, the stickier it will be. Simple = core + compact Proverbs are helpful in guiding individual decisions in environments with shared standards. Those shared standards are often ethical or moral norms. Proverbs offer rules of thumb for the behavior of individuals. The Golden Rule, "Do unto others as you would have them do unto you," is so profound that it can influence a lifetime ...
Good manners is the art of making people comfortable. Whoever makes the fewest people uncomfortable has the best manners.