In a majority of cultures, men select women with attractive looks and women select men with high status attributes.
A survey by Buss found a general tendency in a majority of cultures for men to select women with attractive looks and for women to select men with high status attributes. The difference between these two criteria helps to explain another tendency observed in various cultures, that of older men to mate with younger women, with maturity being more a reflection of acquiring resources through higher status.
The choice of younger, more "beautiful" women is understandable if one assumes that the age of dominant men is consistent with more sexual experience, which would increase their reproductive capacity (and pleasure in mating!). If we add that women's beauty is associated with youth and health, and that women's fertility is limited in time, we can accept the principle of a dual evolutionary strategy. In men, that of disseminating their good "dominant" genes as much as possible with several partners. For women, that of selecting a good progenitor for their "beautiful" genes; a strong and healthy male, but also a good (if possible faithful) father capable of maximizing what matters above all to them, the viability of their offspring.
Hence polygamy is universally more common among men (polygyny) than among women (polyandry).
Over the years, the Spotify algorithms have correctly identiﬁed that I tend to like “chill” music of a certain BPM ...
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.