Innovation can take decades to come to the market
Across the 14 innovations considered in this review a review conducted in 2015, the average time from invention to widespread commercialisation was 39 years.
How long it took for Nestlé to succeed with their Nespresso coffee machine.
So what’s your answer?
One year? Five year?
Well no. The answer is 21 years.
Based on a technology licensed from the Battelle Institute by Nestlé in… 1974, Nespresso only became profitable in 1995 after much ups and downs. 21 years were needed to make a success of the Nespresso innovation.
It took Ikea six years from the moment they have planned their first store opening in South Korea to the moment the stored opened to the public. Six years of research with a specific end goal to comprehend the nation’s novel culture
It took 3 years and two months for the Soviet Union to send Sputnik, the first satellite in History, into space
Failure is an option here. If things are not failing, you are not innovating enough.
Progress without planning is called evolution.
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
The project plateau is littered with the carcases of dead ideas that have never happened. What do we do? We just generate a new idea. We do it again and again and again. What we continue to do is we escape this project plateau with a new idea, and instantaneously we return to this high of excitement, this willingness to execute. And this is why there are more half-written novels in the world than there are novels.
(...) In brief, the history of man's first technological revolution (irrigation - Ed. ) indicates the following:
1 .Technological revolutions create an objective need for social and political innovations. They create a need also for identifying the areas in which new institutions are needed and old ones are becoming obsolete.
2. The new institutions have to be appropriate to specific new needs There are right social and political responses to technology and wrong social and political responses. To the extent that only a right institutional response will do, society and government are largely circumscribed by new technology.
3. But the values these institutions attempt to realize, the human and social purposes to which they are applied, and, perhaps most important, the emphasis and stress laid on one purpose as against another, are largely within human control. The bony structure, the hard stuff of a society, is prescribed by the tasks it has to accomplish. But the ethos of the society is in man's hands and is largely a matter of the "how" rather than of the "what."