Insects are the future of food
Considering that crickets produce 50 percent less carbon dioxide than cattle per unit of weight gain and convert feed into food twice as efficiently as chickens, four times more efficiently than pigs, and twelve times more efficiently than cattle, insects deserve to be more popular on menus. Since insects aren't warm-blooded, they don't need to con-sume as many calories as warm-blooded animals when putting on weight. Insects also use up less water than livestock per unit weight of flesh. A backyard operation like this farm, located in a warm climate (insects are small creatures and therefore are more vulnerable to cold than mammals) could contribute impressive quantities of protein for a surging, hungry population, yet the farm could still be readily managed by a retiree. It's hard to deny that edible insects could create a much smaller environmental footprint than equivalent-sized portions of meat, especially in densely populated countries that don't have space for rearing bigger livestock.
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.