International sporting events have an influence on our appreciation of well-being
In an event such as the Soccer World Cup, the phenomenon of increased identification with the team and greater national pride has been referred to as the “feel-good effect at mega sports events“. Such events facilitate social connections and have an influence on our emotions: they are sources of joy and frustration, anger and pride, depression and enthusiasm; and ultimately affect what psychologist call the “subjective well-being” – which is, as a key concept in positive psychology, our own appreciation of one’s life in global terms.
Humans operate on the Principle of Least Effort: given several paths, we will pick the easiest. This one single primarily principle of any human actions, animal, or even an intelligent machine, whether it is in verbal communication or in searching for something, is the expenditure of the least amount of effort to accomplish a task.
A company shouldn’t get addicted to being shiny, because shiny doesn’t last.