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It is easier to learn a new concept by tying it to an already known concept

It is easier to learn a new concept by tying it to an already known concept It is easier to learn a new concept by tying it to an already known concept
Made to Stick
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Made to Stick
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We've seen that [compact ideas] are stickier, but that compact ideas alone aren't valuable—only ideas with profound compactness are valuable. So, to make a profound idea compact you've got to pack a lot of meaning into a little bit of messaging. And how do you do that? You use flags. You tap the existing memory terrain of your audience. You use what's already there.

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