[Lockdown funneling] lockdown has reinforced strong ties such as family and close friends, but left other relationships sidelined
Lockdown has had a “funnelling effect” on relationships. Some contacts were prioritized and strengthened through care, support and increased communication, while other connections have fizzled out or been damaged. (...)
Respondents [of large-scale survey, conducted in France during the spring 2020 highly restrictive lockdown] perceived confinement as having severely tested and sometimes transformed personal relationships. Although the lockdown was short in the grand scale of a lifetime, the reported “radical” changes in relationships during this period indicate that, for some, long-term alterations to their social ties may have occurred.
New friendships have been formed and contact with others lost.
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.