Many problems are invisible, it is by seeing those that one can unlock new opportunities
It's seeing the invisible problem, not just the obvious problem, that's important, not just for product design, but for everything we do. You see, there are invisible problems all around us, ones we can solve. But first we need to see them, to feel them.
I have not failed. I've just found 10,000 ways that won't work.
The creative act is a letting down of the net of human imagination into the ocean of chaos on which we are suspended, and the attempt to bring out of it ideas.
It is the night sea journey, the lone fisherman on a tropical sea with his nets, and you let these nets down - sometimes, something tears through them that leaves them in shreds and you just row for shore, and put your head under your bed and pray.
At other times what slips through are the minutiae, the minnows of this ichthyological metaphor of idea chasing.
But, sometimes, you can actually bring home something that is food, food for the human community that we can sustain ourselves on and go forward.
[Many people] think it means accept failure with dignity and move on. The better, more subtle interpretation is that failure is a manifestation of learning and exploration. If you aren’t experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it. And, for leaders especially, this strategy — trying to avoid failure by out-thinking it — dooms you to fail.
Knowing this, a designer can thoughtfully and creatively craft an experience that never reaches a dead end. A dead end is a missed opportunity.