Many problems are invisible, it is by seeing those that one can unlock new opportunities
It's seeing the invisible problem, not just the obvious problem, that's important, not just for product design, but for everything we do. You see, there are invisible problems all around us, ones we can solve. But first we need to see them, to feel them.
Simplicity is the ultimate sophistication.
When it comes to creative inspiration, job titles and hierarchy are meaningless.
Don’t wait for things to be perfect before you share them with others. Show early and show often. It’ll be pretty when we get there, but it won’t be pretty along the way.
Design is storytelling : beginning, middle and end.