Most men and women have a more masculine or feminine core
Your sexual essence is your sexual core. If you have a more masculine sexual essence, you would, of course, enjoy staying home and playing with the kids, but, deep down, you are driven by a sense of mission. You may not know your mission, but unless you discover this deep purpose and live it fully, your life will feel empty at its core, even if your intimate relationship and family life are full of love.
If you have a more feminine sexual essence, your professional life may be incredibly successful, but your core won't be fulfilled unless love is flowing fully in your family or intimate life.
The "mission" or the search for freedom is the priority of the masculine, whereas the search for love is the priority of the feminine. This is why people with masculine essences would rather watch a football game or boxing match on TV than a love story. Sports are all about achieving freedom, such as by breaking free of your opponent’s tackle or barrage of punches, and about succeeding at your mission, by carrying the ball into the end zone or remaining standing after 10 rounds. For the masculine, mission, competition, and putting it all on the line (indeed, facing death), are all forms of ecstasy. Witness the masculine popularity of war stories, dangerous heroism, and sports playoffs.
But, for the feminine, the search for love touches the core. Whether on soap operas, in love stories, or talking with friends about relationships, the desire for love is what appears in feminine forms of entertainment.
The feminine wants to be filled with love, and if the bliss of real love is not forthcoming, chocolate and ice cream—or a good romantic drama—will do. The masculine wants to feel the bliss of a life lived at the edge, and if he doesn't have the balls to do it himself, he'll watch it on TV, in sporting events and cop shows.
Even happy and fulfilled men and women find it enjoyable to watch sports and eat ice cream, of course. I am just trying to make a point: even though all people have both masculine and feminine qualities that they could use in any moment—to kick corporate ass or nurture children, for instance— most men and women also have a more masculine or feminine core. And this shows up in their regularly chosen entertainments, as much as in their preferred sexual play.
Over the years, the Spotify algorithms have correctly identiﬁed that I tend to like “chill” music of a certain BPM ...
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.