Nothing in business is easy, and this is why some companies are making profit, other don't
Windsurfing is very easy - except for the wind.
The wind is unpredictable.
It’ll change exactly when you don’t want it to.
Accounting would be easy if every incoming report were accurate and on time.
Sales would be easy if it weren’t for the prospects not buying from you all the time.
Marketing would be easy if every prospect and customer thought the way you do.
The fact that it’s difficult and unpredictable works to your advantage.
Because if it were any other way, there’d be no profit in it.
Focus is saying no to 1,000 good ideas.
Every time I read a management or self-help book, I find myself saying, “That’s fine, but that wasn’t really the hard thing about the situation.” The hard thing isn’t setting a big, hairy, audacious goal. The hard thing is laying people off when you miss the big goal. The hard thing isn’t hiring great people. The hard thing is when those “great people” develop a sense of entitlement and start demanding unreasonable things. The hard thing isn’t setting up an organizational chart. The hard thing is getting people to communicate within the organization that you just designed. The hard thing isn’t dreaming big. The hard thing is waking up in the middle of the night in a cold sweat when the dream turns into a nightmare.
The last 10% is 90% of the work.