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Nothing in business is easy, and this is why some companies are making profit, other don't

Nothing in business is easy, and this is why some companies are making profit, other don't Nothing in business is easy, and this is why some companies are making profit, other don't
The Dip
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The Dip
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Windsurfing is very easy - except for the wind.
The wind is unpredictable.
It’ll change exactly when you don’t want it to.
Accounting would be easy if every incoming report were accurate and on time.
Sales would be easy if it weren’t for the prospects not buying from you all the time.
Marketing would be easy if every prospect and customer thought the way you do.
The fact that it’s difficult and unpredictable works to your advantage.
Because if it were any other way, there’d be no profit in it.

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