One day, man may try to prevent the world from turning into a utopia
Utopias seem to be much more achievable than we formerly believed them to be. Now we find ourselves presented with another alarming question: how do we prevent utopias from coming into existence? …Utopias are possible. Life tends towards the formation of utopias. Perhaps a new century will begin, a century in which intellectuals and the privileged will dream of ways to eliminate utopias and return to a non-utopic society less "perfect" and more free.”
Over the years, the Spotify algorithms have correctly identiﬁed that I tend to like “chill” music of a certain BPM ...
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.