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100 Things Every Designer Needs to Know about People
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100 Things Every Designer Needs to Know about People
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Have you ever met someone who has a long-held belief that he just won't change, no matter how much evidence you show him that the belief is not tenable? People seek out and pay attention to information and cues that confirm their beliefs. They don't seek out—in fact, they ignore or even discount—information that doesn't support what they already believe. 
 

Some people do have this tendency. This is the key difference between the learned and the unlearned one. The wise ones look for exceptions and like to be contradicted because it teaches.

By nit1911qwerty | 12/06/2020

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