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[persuasive technology] computing systems are designed to change people attitudes or behaviors

[persuasive technology] computing systems are designed to change people attitudes or behaviors [persuasive technology] computing systems are designed to change people attitudes or behaviors
Source : Evgeny Rodygin via Artstation
Persuasive Technology
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Persuasive Technology
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Computers weren't initially created to persuade; they were built for handling data—calculating, storing, and retrieving. But as computers have migrated from research labs onto desktops and into everyday life, they have become more persuasive by design. Today computers are taking on a variety of roles as persuaders, including roles of influence that traditionally were filled by teach-ers, coaches, clergy, therapists, doctors, and salespeople, among others. We have entered an era of persuasive technology, of interactive computing systems designed to change people's attitudes and behaviors. […]

The emergence of the Internet has led to a proliferation of Web sites designed to persuade or motivate people to change their attitudes and behavior. Web sites are the most common form of persuasive technology today. […]

Beyond the Web, persuasive technology can take on many forms, from mobile phones to "smart" toothbrushes to the computerized trailers that sit by the roadside and post the speed of passing cars in an attempt to persuade drivers t abide by the speed limit. In some cases, the technology may not even be visible to the user. With the emergence of embedded computing, the forms of persuasive technology will likely become more diverse, "invisible," and better integrated into everyday life. The Web, which is so prominent today, will be just one of many forms of persuasive technology within another 10 years.

The uses for persuasive technology also will expand in the coming decade, extending far beyond the primary applications we see today, such as advertising, marketing, and sales. At work, persuasive technology might be used to motivate teams to set goals and meet deadlines. At home, it could encourage kids to develop better study habits. In civic life, it could persuade people to vote on election day.

Wherever the need for persuasion exists,

I believe that interactive technology can play a role.

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