[Principle of Least Effort] - The behavior of humans follows the path of least resistance
Humans operate on the Principle of Least Effort: given several paths, we will pick the easiest. This one single primarily principle of any human actions, animal, or even an intelligent machine, whether it is in verbal communication or in searching for something, is the expenditure of the least amount of effort to accomplish a task.
Users interfaces: cause people prefer apps that allow them to directly accomplish tasks with a minimum number of steps, designers have strived to provide their users with simple way to browse around and consume new content in a natural way. Scrolling down on social networks, swiping down to refresh or swiping right or left on Tinder to say if you’re interested in someone are ultimate expression of simplicity. It speaks to all of us seeking do acheive any type of things on a screen simply and naturally.
Human languages, for instance, have continuously evolved and become simpler so that users of languages expend minimal effort to use them effectively.
Many businesses try to reduce the customer effort down to a maximum. Look at online purchasing. Buying a book on Amazon with one click was a tremendous move in simplicity and removal of customer friction. Not to mention the launch of Amazon itself at its inception: books will be delivered at your doorstep. People did not need to go to a bookstore anymore (well, that is the story of eCommerce anyway:).
If I’ve got to cross a road, and the crossword 400 meters away, I’ll surely take a chance – even if riskier, to cross from where I am.
In an event such as the Soccer World Cup, the phenomenon of increased identification with the team and greater national pride has been referred to as the “feel-good effect at mega sports events“. Such events facilitate social connections and have an influence on our emotions: they are sources of joy and frustration, anger and pride, depression and enthusiasm; and ultimately affect what psychologist call the “subjective well-being” – which is, as a key concept in positive psychology, our own appreciation of one’s life in global terms.
Listen for the message in the following examples : “You learned so quickly! You’re so smart!” “Look at that drawing ...
When people have no choice, life is almost unbearable. As the number of available choices increases, as it has in our consumer culture, the autonomy, control, and liberation this variety brings are powerful and positive. But as the number of choices keeps growing, negative aspects of having a multitude of options begin to appear. As the number of choices grows further, the negatives escalate until we become overloaded. At this point, choice no longer liberates, but debilitates. It might even be said to tyrannize.