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Rather than lives, individuals have had lifestyles

Rather than lives, individuals have had lifestyles Rather than lives, individuals have had lifestyles
Source : Bitsa via Giphy
Moral Soundings
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Moral Soundings
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#buying (the act of)
#consumerism
#Consumption

The process of consumption is creative and even emancipating.

In an open market, we consume the real and the imaginary meanings, fusing objects, symbols, and images together to end up with "a little world made cunningly." Rather than lives, individuals since midcentury have had lifestyles. For better or worse, lifestyles are secular religions, coherent patterns of valued things. Your lifestyle is not related to what you do for a living but to what you buy. One of the chief aims of the way we live now is the enjoyment of affiliating with those who share the same clusters of objects as ours. Mallcondo 1 culture is so powerful in part because it frees us from the strictures of social class.

The outcome of material life is no longer preordained by coat of arms, pew seat, or trust fund. Instead, it evolves from a never-ending shifting of individual choice. No one wants to be middle class, for instance. You want to be cool, hip, with it, with the "in" crowd, instead.

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