Simplicity can be of an extreme complexity
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end, because once you get there, you can move mountains.
(...) In brief, the history of man's first technological revolution (e.d irrigation) indicates the following:
1 .Technological revolutions create an objective need for social and political innovations. They create a need also for identifying the areas in which new institutions are needed and old ones are becoming obsolete.
2. The new institutions have to be appropriate to specific new needs There are right social and political responses to technology and wrong social and political responses. To the extent that only a right institutional response will do, society and government are largely circumscribed by new technology.
3. But the values these institutions attempt to realize, the human and social purposes to which they are applied, and, perhaps most important, the emphasis and stress laid on one purpose as against another, are largely within human control. The bony structure, the hard stuff of a society, is prescribed by the tasks it has to accomplish. But the ethos of the society is in man's hands and is largely a matter of the "how" rather than of the "what."
Emotional experiences make a profound imprint on our long-term memory. We generate emotion and record memories in the limbic system, a collection of glands and structures in the brain’s foldy gray matter.
When you start your next design project, keep this principle in mind: people will forgive shortcomings, follow your lead, and sing your praises if you reward them with positive emotion.
Certainly, emotional design has risks. If emotional engagement compromises the functionality, reliability, or usability of an interface, the positive experience you wanted will mutate into a rant-inducing disaster for your users. A friendly wager with an upset customer isn’t always going to turn the tide.
Across the 14 innovations considered in this review a review conducted in 2015, the average time from invention to widespread commercialisation was 39 years.
Innovation timelines from invention to Maturiy - UKERC Technology and Policy Assessment, 2015
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. In just a few words, Steve beautifully summed up the difference between Apple and so many other companies. Once Apple comes up with a solution, it’s more of a beginning than an end. It’s by peeling back those layers of Complexity that Apple is able to ...