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1 minute reading

Small companies exist and survive thanks to big cities

Small companies exist and survive thanks to big cities Small companies exist and survive thanks to big cities
Source: Pintores de hoy, Alberto Mielgo (Madrid, 1979)
Vital Little Plans
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Vital Little Plans
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We are apt to think of big cities as equaling big enterprises, little towns as equaling small businesses. Nothing could be less true. Big enterprises do locate in big cities, but they find small towns as congenial. Big enterprises have great self-sufficiency, are capable of maintaining most of the specialized skills and equipment they need, and they have no trouble reaching a broad market.

But for the small, specialized enterprise, everything is reversed; it must draw on supplies and skills outside itself; its market is so selective it needs exposure to hundreds of thousands of people. Without the centralized city it could not exist; the larger the city, the greater not only the number, but the proportion, of small enterprises. A metropolitan center comes across to people as a center largely by virtue of its enormous collection of small elements, where people can see them, at street level.

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