Sociability is the curse of the human race
That is the curse of the human race. Sociability.
What Christ should have said was "Yea, verily, whenever two or three of you are gathered together, some other guy is going to get the living shit knocked out of him." Shall I tell you what sociology teaches us about the human race? I'll give it to you in a nutshell.
Show me a man or woman alone and I'll show you a saint. Give me two and they'll fall in love. Give me three and they'll invent the charming thing we call "society." Give me four and they'll build a pyramid. Give me five and they'll make one an outcast Give me six and they'll reinvent prejudice. Give me seven and in seven years they'll reinvent warfare. Man may have been made in the image of God, but human society was made in the image of His opposite number, and is always trying to get back home.
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
If you want to make a difference, the next time you see someone being cruel to another human being, take it personally. Take it personally because it is personal!
But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.