Society, is the most complete satisfaction of man's need...
Man experiences a multitude of needs, the satisfaction of which is linked with enjoyment and the failure to satisfy them causes him suffering. Alone, isolated, he can provide only in an incomplete and insufficient manner for these needs which constantly solicit him. The instinct of sociability brings him closer to his fellow men, drives him to communicate with them. Then, under the impulse of the interest of the individuals thus brought together, a certain division of labor is established, necessarily followed by exchanges; in short, an organization is established by means of which man can satisfy his needs much more completely than he could by remaining isolated.
This natural organization is called society. The object of society, then, is the more complete satisfaction of man's needs; the means is the division of labour and exchange.
Source : De la production de la sécurité, 15 Février 1849, Journal des économistes
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.